Established in January 1999, Profero Cosmetics is run by two managing directors, Mrs. Ine Toll and her brother Mr. Rob Toll. Both have a comprehensive knowledge and an extensive background in sales and marketing of cosmetics worldwide. Building a strong business relationship and a long-term partnership with the accounts is their main objective. Initially Profero Cosmetics imported existing cosmetic brands from several countries and distributed them in the Benelux market. Currently the company is focused on developing and manufacturing its own brands and positioning them in domestic as well as international markets by a professional approach of the distribution network and through a clear and first-rate presentation of the products. These products distinguish themselves through quality, innovation, creativity, price and premium service. The sales, support and distribution of each brand are tuned to market potential as expertise and experience enable Profero Cosmetics to respond adequately to fluctuating market situations.